Amaechi Michael Okobi is the Chief Brand and Communications Officer for Access Corporation. In this role, he oversees the positioning of the Access Corporation brand, including all banking and non-banking subsidiaries, across various markets. Prior to this role, Amaechi served as the Group Head of Corporate Communications for Access Bank, a position he held since joining the organization in 2014.
Amaechi is a marketing and communications professional with over 25 years of experience with global and Nigerian retail brands such as Revlon Inc., Nigerian Breweries Plc, Globacom Ltd, and Diageo Plc. His experience cuts across marketing; communications; brand management; market growth strategy; reputation management; and public relations.
Amaechi recently led the communications and media relations efforts for CACOVID (the Coalition Against COVID-19), a special task force comprising leadership from the Central Bank of Nigeria; Deposit Money Banks and key stakeholders in Nigeria’s private sector, which was established to support Nigeria’s private and public healthcare’s efforts towards alleviating the effects of the pandemic.
Amaechi obtained a Bachelor of Arts degree in Business Administration from the George Washington University, Washington, DC., and has attended several professional development programs. He is a fellow of the National Institute of Marketing of Nigeria (NIMN) and an Honorary Senior Member of the Chartered Institute of Bankers of Nigeria (CIBN).
He has received a number of other recognitions, including ‘Corporate Communications Professional of the Year Award’ at the Corporate Communications Awards, 2017; ‘Most Outstanding Corporate Communications Professional (Financial Services)’ at the 2021 Brandcom Awards; and ‘COVID-19 Response Banker of the Year’ at the 2021 CIBN Annual Bankers’ Dinner.